It’s local mascot characters for promoting a local government and the town at the event.
These are not feeling of strain and has a leisurely atmosphere. Because they are pretty and healed, then they become popular and create a boom.
The ability to attract customers of the Yuru character is the same level as an entertainer.
The boom continues a course of the overheat.
In addition, Yuruchara festival is sometimes held in a local area.
A lot of Yuruchara gather at the event from the whole country and it’s so popular as mobilising 46,000 people in two days.
Especially, there are popular project such as the Yuruchara grand prix , which people vote their favourite Yuruchara from the whole country.
My favourite Character is a “Usahi” from Asahi city, Yamagata
and “Tiisana ossan” from Amagasaki city, Hyougo.